It was a classic case of good intentions gone bad.

I was 16, and it was my second year cheerleading. Our coach that year was new, and she had grand visions of a revitalizing a somewhat-neglected, not-always-considered-a-sport activity like cheerleading.

With that in mind, she asked her older cheerleaders to help convey her message to our small community via the local radio station. A handful of us trooped into the station, read a few lines from her script, and that was it. I don't think I even listened to it being broadcast.

It wasn't until after it aired that I realized that it may have been a mistake. The radio blurb, while well-intentioned, specifically targeted groups of people in the community who my cheerleading coach thought could help lead the way in supporting the group of girls. My portion of the script was directed at coaches.